Together with our partners, Just For The Children is dedicated to reimagining the lives of children in an increasingly sedentary, tech-filled world.
It’s true that every time a new device or piece of technology is invented, doomsday scenarios emerge. But never has childhood been exposed to anything that moves at the warp speed of today's tech-enabled world.
Consider the following facts:
Childhood obesity has quadrupled since the 1970s, mostly due to ultra-processed foods, lack of movement and the exponential increase in screens.
70 percent of US teens sleep with screens in their bedroom and one third wake up at night to check notifications.
Ultra-processed foods make up 2/3rds of an American child's diet today. Today, children receive over a thousand messages whilst on tech, many of which contain enticing junk food ads that encourage unhealthy habits.
The average teenager spends between 7 and 9 hours a day on screens, more than on any other activity.
As dependence on educational technologies (EdTech) rose with the pivot to online/hybrid learning, some researchers are concerned that an almost $20 billion dollar industry has way too much influence on education and the children they serve. It's still largely unregulated and even lawmakers and educators are not fully aware of the larger implications of "Ed-Tech.
Reports from major publications stated school children are being given more screens during class time but very little research or training has been done on posture, effects on eye-sight, the need for more physical breaks than in the past, and most importantly the dramatic increase in sedentary behavior.
We are not going to allow these numbers to rise any further.
Our vision is a world in which every child can live a healthy and active lifestyle, and we believe this is only possible if vulnerabilities to technological addiction and cybersecurity threats are first removed. To empower children to make fulfilling choices in their lives, the current digital landscape must be shifted to one that is inclusive of each child’s need for balance -- a life empowered by the possibilities of tech, but not overshadowed by it at the cost of mental and physical wellbeing. We want to eradicate technology use-related obesity and mental health challenges, once and for all, for all the children in the world.
Our mission is to tackle some of the biggest concerns parents and educators have around the accelerated use of tech products by children in every aspect of their lives. We aim to do so by providing practical, research-based tools, short videos, and advice. We focus on the overall impact of these exciting new products on children, with a greater emphasis on what it does to a child's overall physical health.
Our unique approach is to take these issues that affect all children and address them not only at the family and community levels, but also all the way from the top. We want to engage parents directly along with large advocacy organizations so we can push children and their well-being to the top of the national conversation.
We would like solutions to the meta-problem hitting childhood at warp speed. A speed that the creators of some of these products haven’t quite understood, or could reign in. Policymakers and tech company executives must be included in the conversation.
Mission & Values
Marketing to Kids
Billions of dollars are made by companies who market to children. When children are online, algorithms figure out their preferences and feed them a steady diet of advertising, often junk food and worse.
Childhood obesity has quadrupled since the 1970s. Today, 2/3rds of an American child's diet is made up of ultra-processed foods and screen time has risen exponentially. Tech use has only contributed further to the problem. We also support parents and educators so children's physical well-being is protected through webinars with doctors and developmental pediatricians.
Kids today are digital natives, born into a dizzying and exciting world where tech plays a critical role in their lives. While that's all amazing and exciting, there are also some serious potential risks -- which is why digital literacy must be taught at home and at school and reinforced constantly.
We know about data leaks and privacy leaks in banking, and more. But when it comes to children, there must be more stringent guardrails.
Since children's screen media habits increase exponentially, including extensive use right before bed, we must develop sleep-friendly recommendations for clinicians, educators and parents.
With more and more visual content available online -- many of which are digitally edited -- comes increased child exposure to unrealistic images and expectations for what their lives and bodies should look like.